You can use HubSpot properties for two things.
Use HubSpot properties to customize the content of the emails sent to your customers and the portal wording.
![Notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F4fad507b-4e0a-43bc-9a57-c970ccdc5fe2%2Finsert-variables-hubspot-properties.jpg?table=block&id=775fe0c9-7597-45e8-aba4-713faa988aa7&cache=v2)
Using the conditional logic, you can also decide to include (or not) and show (or hide) the elements of your portal based on your HubSpot properties. Ex: If this customer has bought plan x, ask for this document and this form.
![Notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F123e9fe3-2794-4e89-bb31-79492008a788%2Fuse-hubspot-properties-for-conditional-logic.jpg?table=block&id=8c2d0253-2a05-48b2-8bb4-15a0dac40861&cache=v2)